Custom websites, designed and built around how your business sells.

• –You are launching a business or a new service and need a website people will trust.
• –Your current website looks acceptable but does not explain what you do, or does not produce enquiries.
• –You have outgrown a template and the site now works against you rather than for you.
• –Enquiries need to reach a CRM, a calendar or the right person automatically, not sit in an inbox.
• –The business has changed and the website still describes the old one.

If a simple site from a website builder would do the job, we will say so. Website builder vs custom website sets out how to make that decision.

Company websites

Multi-page websites that explain what the business does, who it serves and why it can be trusted, structured so visitors find the page that answers their question.

Landing pages

Landing page development for one offer, service or campaign: focused pages built to load quickly and lead to one clear next step.

Website redesigns

Rebuilding an existing site while keeping what already works: content that ranks, links people use and the structure your customers know.

Service business websites

Sites for firms that sell expertise or appointments, where the pages need to answer the questions a buyer asks before getting in touch.

Lead flow

Forms and enquiry paths that ask for the right information and deliver it somewhere useful, such as a CRM or a booking calendar.

1. 01Understand. We learn what the business sells, who buys it and how they decide, and take stock of what already exists: content, brand, domain and tools.
2. 02Design. We define the page structure, the key messages and the visual direction before any complexity is built in.
3. 03Build. We develop the site responsively, connect forms, analytics and any integrations, and check performance and accessibility as we go.
4. 04Launch. We test on real devices, deploy the site, connect the production domain and, for redesigns, redirect old addresses so existing links keep working. Then we confirm who looks after what from there.

• –A responsive layout that works properly on phones, tablets and desktops.
• –Fast loading, with images and video sized and compressed for the web.
• –Accessibility basics: clear headings, labelled forms, keyboard access and readable contrast.
• –Search basics: unique page titles and descriptions, a sitemap and structured data that describes the business accurately.
• –Forms that deliver enquiries to a person or a system, with spam protection.
• –Analytics, HTTPS and the production domain connected before launch.

You own your domain, your brand, your content, your customer data and the finished website once it is paid for. Gradual may manage hosting, deployment and the technical infrastructure on your behalf.

Where a site relies on third-party services, such as software subscriptions, licensed fonts or images, or external APIs, those remain subject to their own terms. Ownership, hosting, data handling and ongoing maintenance are agreed before the build begins, so both sides know what Gradual manages and what remains with the client.

A website is usually where a customer relationship starts, so it should connect to what happens next. We can send form submissions into your CRM, offer booking through your calendar and trigger a confirmation email, as part of our connected systems work. How a website should connect to a CRM explains what that involves.

Where it helps, an AI integration can read each enquiry, summarize the request and route it to the right person for review.

Cost and timeline depend on the number and type of pages, whether the copy and photography already exist, how much custom design is needed, which integrations are involved and what the launch requires. A focused landing page is a much smaller project than a multi-page site connected to a CRM and a booking system. How much a custom business website costs goes through each factor.